Canine Vehicle Campaigns

Evonik Uses E-Cars and Dogs to Sell Accumulators

The German-based industrial group Evonik developed a stunning campaign for their new lithium ion accumulator made for E-Cars.

The Evonik campaign was created by the Hamburg-based Agency KNSK, and shows a dog pressed against the back window of an E-Smart. The remarkable slogan asks: "Who is reponsable that E-Cars speed up so fast?“ giving the overall campaign a comedic and interesting spin. Check out the featured gallery to get a glimpse of this print.

Lithium Ion Accumulators
Opportunity for disruptive innovation in the development of more efficient and sustainable lithium ion accumulators for the electric vehicle industry.
Comedic Advertising Campaigns
Opportunity for disruptive innovation in creating humorous and attention-grabbing advertising campaigns for various industries.
E-smart Vehicles
Opportunity for disruptive innovation in the design and production of electric smart vehicles with improved acceleration capabilities.

Where This Applies

Electric Vehicle Industry
Opportunity for disruptive innovation in the manufacturing and marketing of electric vehicles with advanced lithium ion accumulators.
Advertising Industry
Opportunity for disruptive innovation in the development of comedic and attention-grabbing campaigns for various products and services.
Automotive Industry
Opportunity for disruptive innovation in the production of electric smart vehicles with improved acceleration for a more enjoyable driving experience.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 47%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X