The Ectaco jetbook Color, showcased at CES 2012, is a color touchscreen eReader that features Ectaco's full color E Ink 'Triton' technology.
With a 9.7-inch display and a 1,600 x 1,200 resolution, the Ectaco jetbook Color features muted color tones and a touchscreen display. However, the display can only be activated with the accompanying stylus, says GoodEReader.com.
But, an awesome feature is that you'll get a long battery life because the Ectaco jetbook Color's is low-powered, and its muted display is great for studying and reading digital textbooks. In fact, Ectaco is aiming the device at the educational segment, rather than the masses. Included in the eReader are some interesting educational tools and apps such as an SAT prep course and interactive Periodic Table.
Key Themes Behind This Trend
- Color Ereaders
- The Ectaco jetbook Color with its full color E Ink 'Triton' technology is disrupting the eReader market.
- Educational Ereaders
- Ectaco is capitalizing on the educational segment with the inclusion of apps such as an SAT prep course and interactive Periodic Table.
- Low-power Ereaders
- Ectaco's Jetbook Color boasts a long battery life, which opens the opportunity for eReader manufacturers to enhance battery technology.
Where This Applies
- Retail
- Retailers can explore the trend of color eReaders to offer eReaders with a more dynamic and engaging reading experience.
- Education
- The emergence of educational eReaders presents a disruptive innovation opportunity in the education industry by allowing institutions to enhance their e-learning offerings.
- Technology
- The trend towards low-power eReaders encourages innovation within the technology industry to create energy efficient devices that can be used for extended periods of time.
