Dominos has committed what many companies might consider public suicide with the unveiling of the new Dominos customer comment ticker in Times Square. The new ticker displays comments left by Dominos customers in real-time. Comments are filtered only for language and appropriateness.
The campaign runs until August 23rd, and those whose comments make it onto the ticker will get a video sent to them to prove their awesomeness.
I applaud Dominos for taking such a risky move. The company has been on letting it all hang out in recent commercials and it is nice to see them take another step towards openness. Only time will tell whether the Dominos customer comment ticker is a PR masterstroke or misfire. There are many, many ways to get around an online word filter.
Key Themes Behind This Trend
- Real-time Customer Feedback Displays
- Displaying real-time customer feedback in public spaces can provide transparency and increase customer engagement.
- Gamification of Customer Feedback
- Using incentives to encourage customer feedback and rewarding customers with videos can help improve brand image and loyalty.
- Filtering Customer Feedback
- Improving the filters used for customer feedback can provide more accurate data for companies to use for product development and improvement.
Where This Applies
- Food and Beverage
- Food and beverage companies can use real-time customer feedback displays to improve customer satisfaction and product development.
- Advertising and Marketing
- Advertising and marketing companies can use gamification of customer feedback to improve brand image and customer engagement.
- Technology
- Technology companies can develop better filters for customer feedback data, which can be used to improve product development and customer experience.
