Photographer Gabor Ekecs uses his work to express humans' busy everyday lives and how their constant rushing interrupts their ability to see what is in plain sight. The artist shows that people see only what they want and believe what they are told -- the reality is often different.
Ekecs' work allows viewers to question how they visually process information. His process for digitally remastering the architectural images is simple, but the results create a big impact on how information is processed. By altering components of each photo through rearrangement, alteration and changing the sequence of the photo's components, Ekecs creates an entirely different picture.
Viewers can often identify the building that has been altered but, on further inspection, they'll notice that each frame within the photo is not in its original order. This gets one asking how the changed image impacts the meaning of the original structure. The images above are Gabor Ekecs' remastering of Disney Hall.
What's Driving This Trend
- Visual Deconstruction
- Using digital tools to alter and rearrange photographs creates new meanings and interpretations of familiar structures and images.
- Perception Manipulation
- By disrupting traditional visual cues, artists and designers can challenge viewers to question how they process and interpret information in their environment.
- Digital Remastering
- The ability to manipulate digital images with ease opens up endless possibilities for artists and designers to completely transform familiar structures and objects.
Who This Affects Most
- Art
- Artists can use digital tools to create new and innovative ways to interpret and present traditional art forms, paving the way for new styles and techniques.
- Marketing and Advertising
- By manipulating images and disrupting traditional visual cues, marketers can create attention-grabbing campaigns that challenge viewers to think differently.
- Architecture and Design
- By digitally altering and deconstructing architectural images, designers can create new and innovative building concepts and visualizations that challenge traditional thinking.
