The advertising agency JWT came up with a brilliant new way to advertise the much beloved game of Scrabble: they've dissected items and animals.
JWT dissected an elephant, submarine, and guitar, in an out-of-order fashion to represent Scrabble tiles. It's almost saying, "Look, a really big word is right in front of you, you just need to arrange your tiles and put it together."
The only beef I can find with this ad is that when playing by the official Scrabble rules, you are only allowed to have seven tiles at a time. Maybe JWT should consider replacing the submarine and elephant with dissected subjects that contain seven letters.
Credits:
Agency: JWT, Chile
Creative Directors: Matías Lecaros, Sergio Rosati
Art Director/Copywriter: Matías Lecaros
Illustrators/Photographers: Astro Image Creators, Cristian Gastelo, Boris Berstel
Why This Trend Is Growing
- Dissective Advertising
- Opportunity for advertisers to use dissected objects to create attention-grabbing campaigns.
- Out-of-order Representation
- Potential for using out-of-order visuals to challenge viewers and spark engagement in advertising.
- Creative Wordplay
- Innovation in advertising by using creative wordplay to convey a message in a unique and memorable way.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity for advertisers to think outside the box and create unconventional ads.
- Marketing
- Opportunity for marketers to employ creative strategies that captivate audiences and encourage brand engagement.
- Design
- Potential for designers to explore unconventional approaches to visual communication in advertising campaigns.
