Unfinished Painted Seats

The Dip Chair by Folklore is a Modern Take on a Century-Old Staple

The Dip Chair by London-based furniture company Folklore makes an old eighteenth century chair design fresh and highly desired.

The half-painted seat design was inspired by the Windsor Style Chair that appeared in England during the era of the 1700s. The chair is made of polished wood and dipped three quarters of the way into a glossy white paint. The original design for the chair was prevalent during the 1950s. Folklore got a hold of the modernist design and restored the chairs so that they would sparkle like new, and since then the seats are a highly coveted piece of furniture.

The Dip Chair is a fine piece of two-toned furniture that would update any foyer because of the clean and unusually becoming design.

Modernizing Century-old Designs
There is a growing market demand for taking traditional designs and updating them into fresh, highly desired pieces of furniture.
Two-toned Furniture
Furniture that showcases two different colors or finishes in one piece is rising in popularity among homeowners and designers.
Restoring Vintage Furniture
With a focus on sustainability and eco-friendliness, there is an increasing demand for restoring vintage furniture and giving it a modern twist.

Industries Being Reshaped

Furniture Manufacturing
Furniture companies can capitalize on the trend of modernizing century-old designs by taking classic pieces and updating them in a unique way.
Interior Design
Interior designers can leverage the trend of two-toned furniture to add interesting and eye-catching pieces to their projects.
Sustainability
Companies focused on sustainability can take advantage of the trend of restoring vintage furniture by offering restoration services or using restored furniture in their designs.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 58%
Freshness 8%

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