You might do a double-take when looking at these photos from the Diesel 'Screen Tests' campaign. The fashion brand has launched a new photo campaign for its Autumn/Winter 2012 collection, and it uses animated GIFs to put a modern and eye-catching spin on traditional fashion photography.
Famous fashion photographer Steven Meisel is the mastermind behind the Diesel 'Screen Tests' campaign. As Popsop describes, the cinematographic photos are a "bridge between traditional stills and videos—they are not actually static and not dynamic." You need to look closely and pay attention to each photo to be able to see that a model is kicking her feet, pointing a camera at you or swinging the mike back and forth.
The photos here are the still versions, but to see the animated GIFs, visit Diesel's website.
What's Driving This Trend
- Animated Fashion Photography
- The use of animated GIFs in fashion photography for a modern twist and eye-catching effect.
- Cinematographic Still Photos
- The fusion of cinema and still photography creates a new style of visual art that captures the essence of a moment.
- Interactive Advertising Campaigns
- The integration of interactive elements, such as animated GIFs, in advertising campaigns results in more engaging and memorable brand experiences for consumers.
Who This Affects Most
- Fashion and Apparel
- The fashion industry can benefit from animated and interactive photography to showcase their products and increase brand engagement.
- Advertising and Marketing
- The advertising industry can leverage the use of animated photography and interactive campaigns to create more engaging and memorable brand experiences for consumers.
- Photography and Visual Art
- The fusion of cinema and still photography creates an entirely new style of visual art industry that can capture different elements for any sector.
