The DeLorean Bicycle is the most expensive stainless steel two-wheeler, costing $5,500. Like other iconic car manufacturers such as Range Rover and BMW that have created bikes, the DeLorean motor company has also created a high-end bike.
Due to the DeLorean's stiff structure, users have the ablility to put complete power into the pedals, and have total road isolation while on different types of land. This brand name is recognizable from the DeLorean vehicle that is featured in the 'Back to the Future' movie that goes back in time and flies. Previous DeLorean owner and cyclist Marc Moore and The Delorean Motor Company joined forces to create a bike just like the symbolic car. Currently only the DeLorean Anyday can be purchased, but more bikes will be available soon.
Why This Trend Is Growing
- Luxurious Steel Trikes
- The DeLorean Bicycle highlights the trend of high-end, stainless steel bicycles.
- Iconic Car Manufacturers Creating Bikes
- The DeLorean Bicycle is part of a trend where car manufacturers like Range Rover and BMW are expanding into the bicycle market.
- Branding and Movie Tie-ins
- The DeLorean Bicycle leverages the brand recognition of the DeLorean vehicle from the 'Back to the Future' movie, showcasing the trend of branding and movie tie-ins in product development.
Industries Being Reshaped
- Luxury Bicycle Manufacturing
- The DeLorean Bicycle represents an opportunity for the luxury bicycle manufacturing industry to create high-end, stainless steel bikes with unique features.
- Automotive and Bicycle Collaboration
- The partnership between The DeLorean Motor Company and cyclist Marc Moore demonstrates the potential for collaboration between the automotive and bicycle industries to create innovative and premium products.
- Film Merchandising
- The DeLorean Bicycle exemplifies the potential for film merchandising collaborations in the bicycle industry, where products can capitalize on the popularity of iconic movie vehicles.
