Gamers with an affection for Sci-fi and Horror are a pretty passionate bunch, as evidenced by Dead Space fans’ amazing recreations of in-game characters.
Several of the images may look like screenshots from the upcoming and highly anticipated Dead Space 3, but are in fact pictures of French Dead Space fans Kevin (no last name) and Lea. The pair are playing the parts of series’ protagonist Isaac Clarke and sidekick Elle Langford, respectively. Dead Space makers Electronic Arts has even commissioned the pair to do promotion for the new sequel.
If nothing else, this creative cosplay should get the blood flowing in anticipation for the terror to come with the new title -- not in the literal sense.
Key Themes Behind This Trend
- Fan-made Gamer Costumes
- Opportunity for companies to collaborate with fans to create official licensed merchandise.
- Cosplay as Advertising
- The power of fan-made costumes as promotional tools for upcoming media releases is a new frontier for marketing professionals.
- Horror/sci-fi Influenced Fashion
- Fashion designers can capitalize on the popularity of horror and sci-fi gaming and film franchises by incorporating these themes into their designs.
Where This Applies
- Gaming
- Video game companies can harness the creativity and passion of their fan base to create new revenue streams by licensing and selling official fan-made merchandise.
- Marketing
- Marketing professionals can explore the untapped potential of fan-made cosplay as a form of advertising and promotional material.
- Fashion
- Fashion designers can create new designs and collections inspired by popular horror/sci-fi gaming and film franchises to cater to a niche yet dedicated market.
