Cybex International has recently released a pink treadmill for this October’s breast cancer awareness month.
The treadmill itself logs miles and 10 cents of every mile logged in October 2009 will go to breast cancer research.
For exercise facilities, every purchase of a treadmill will also come with a packaged breast cancer campaign to help raise awareness.
Implications - Rather than simply asking consumers for donations, some charitable organizations are realizing the importance of fully engaging their supporters -- so that they remain supporters throughout their lives. By tying useful services and products with long-term benefits, like a treadmill, to a particular cause, non-profit organizations can better keep their message top-of-mind among their supporters.
What Makes This Trend Stand Out
- Charitable Fitness
- Fitness and charity are being combined to raise awareness and funds for breast cancer research through the sale of pink treadmills.
- Cause Marketing
- Companies are partnering with non-profit organizations to promote a cause and appeal to socially conscious consumers through charitable campaigns.
- Engaging Supporters
- Non-profit organizations are engaging supporters by offering useful products and services that benefit both parties and keep the cause top-of-mind.
Sectors Adopting This
- Fitness Equipment
- Fitness equipment manufacturers are teaming up with non-profit organizations to create charitable products and campaigns that appeal to fitness enthusiasts and socially conscious consumers.
- Non-profit
- Non-profit organizations are partnering with companies to create cause marketing campaigns that raise awareness and funds for their cause while appealing to socially conscious consumers.
- Healthcare
- The healthcare industry can benefit from partnerships with non-profits that raise awareness and funds for research by promoting fitness and healthy lifestyles through charitable campaigns.
