The new Cutler & Gross Fall 2010 Collection is all about taking the medical necessity of glasses and turning them into a key fashion accessory. The London-based company applauds themselves on their ability to celebrate the individual rather than the label by not branding their product with a logo.
The Fall Collection features oversized pure black circular frames, thick men’s reading glasses and a sophisticated and playful pair of steel blue movie star shades.
Key Themes Behind This Trend
- Fashionable Eyewear
- Disruptive innovation opportunity: Creating fashionable eyewear that transforms medical necessity into a fashion accessory.
- Minimalist Design
- Disruptive innovation opportunity: Offering glasses with minimal branding, focusing on celebrating the individual rather than the label.
- Oversized Frames
- Disruptive innovation opportunity: Designing oversized frames in different colors and styles to cater to various fashion preferences.
Where This Applies
- Eyewear
- Disruptive innovation opportunity: Introducing new designs and materials to the eyewear industry, elevating glasses from a practical necessity to a fashion statement.
- Fashion
- Disruptive innovation opportunity: Collaborating with fashion brands and designers to create trendy eyewear that combines fashion and functionality.
- Design
- Disruptive innovation opportunity: Incorporating unique and minimalist designs into various products, not limited to eyewear but expanding to other industries as well.
