Embroidery-Printed Denim

The New Current/Elliot and Marni Jeans are Boho Chic

Current/Elliot and Marni have teamed up to produce a line of jeans where laid back LA meets fashion-foward Milan. The range was designed by Serge Azria (or Current/Elliot) and Consuelo Castiglioni (of Marni).

The Current/Elliot and Marni denim features many styles of rolled-up boyfriend and relaxed fit jeans. From what we can see, the designers have eschewed the skinny look that has dominated the mainstream for several seasons. The collaboration will retail for $182-$509 (closer in price-point to Current/Elliot than Marni) at Marni stores as well as Barneys, Neiman Marcus and Saks Fifth Avenue. The collection is out in June, but click through the gallery to get a sneak peek.

Embroidery-printed Denim
Opportunity for fashion brands to incorporate embroidery-printed denim into their collections, offering a boho chic aesthetic.

Sectors Adopting This

Fashion
Fashion brands can explore the use of embroidery-printed denim to attract boho chic consumers.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 73%
Freshness 8%

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