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The Curalate social curation platform makes it easy to pinpoint who is talking about one’s brand online and what it is they’re saying about it.
While Pinterest provides an effective social media presence in terms of exposure, especially if one is in the business of cupcake making, it’s not especially helpful when it comes to monitoring one’s online impact or interacting with the clientele.
By pairing with the popular pinboard site, however, Curalate has created a web-based tracking system that finds relevant content and discussions online regarding a specific product or service and compiles it into meaningful data.
The website monitors all of the pinning activity that comes from the brand’s homepage, as well as their Pinterest page, and details how many people are talking about the product, what they’re saying about it and other statistical information. It also allows for the company to directly interact with their fan base to maintain effective client relations.