Last year, a pair of Comme des Garcons x Cutler & Gross shades were released for the latter brand's 40th anniversary celebration. Now, a new pair of vintage frames have been unveiled for this season.
Much like last season, the Comme des Garcons x Cutler & Gross sunglasses are all about bringing back vintage styles -- and believe it or not, it's not wayfarers. Instead, the two brands have brought back the Clubmaster style in all its vintage class. The checkered patterns that were seen in its predecessor are back, but in red and white. In addition to this colorway, there's also a crystal-clear blue theme for those who want something more refreshing.
Surprisingly, these shades are for Comme des Garcons' HOMME PLUS collection, which means they're for guys. But I can't see why the ladies couldn't rock a pair of these wicked sunglasses.
Why This Trend Is Growing
- Vintage Designer Frames
- A trend towards vintage styles in designer eyewear could lead to opportunities for disruptive innovation in materials, construction and distribution.
- Clubmaster Style Sunglasses
- The resurgence of Clubmaster style sunglasses opens up opportunities for new designs that incorporate this classic shape with modern materials and unique color combinations.
- Gender-neutral Eyewear
- Increasingly gender-neutral styles in eyewear represents a disruptive innovation opportunity for brands that can blend classic styles with a contemporary aesthetic.
Industries Being Reshaped
- Fashion
- The fashion industry is ripe for disruptive innovation opportunities in the nascent trend towards vintage eyewear styles.
- Eyewear
- Opportunities abound for eyewear manufacturers that can develop new materials, techniques, and designs for the resurging Clubmaster style.
- Design
- Designers can take advantage of the trend towards gender-neutral styles and apply innovative techniques and materials to develop unique and contemporary fashion accessories.
