I found this ad for internet retail venture Karmaloop using naughty typography on Hype Beast.
Karmaloop sells a lot of great products so I’m really not sure why they would need to gratuitously use a woman’s breasts in their typography, but then again, it is the internet, and there is the old rumor that people on the net like this stuff.
Implications - Largely due to its inherent shock value, sexvertising continues to have a prominent place in marketing. No consumer with a pair of eyes can ignore a blatant reference to sex, whether or not they are offended by the display, image or message. In a saturated marketplace, taking risks with sexual references may be one way a brand stands out from the crowd.
Why This Trend Is Growing
- Sexvertising
- Using sexual references in marketing for shock value continues to be prominent and may help a brand stand out from the crowd.
- Controversial Advertising
- Taking risks with provocative and potentially offensive advertising may draw attention to a brand.
- Alternative Marketing Tactics
- Brands may experiment with unconventional advertising strategies to differentiate themselves in a crowded market.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers, like Karmaloop, may explore the use of provocative advertising to increase brand awareness.
- Advertising
- Advertising agencies may create provocative ads to help their clients stand out in a crowded marketplace.
- E-commerce
- E-commerce websites may experiment with alternative marketing tactics to increase traffic to their sites and generate sales.
