Trips to IKEA aren't exactly known for their brevity and fun, but photographer Christian Gideon made the best of such a trip recently by imagining what life would be like if he and his friends lived in an IKEA store.
Christian Gideon and his friends photographed a series of silly scenes in the various IKEA showrooms. The images depict every aspect of the day, from the morning shower to dinnertime toasts, doing laundry, watching a game on TV and reading a book by the hearth. Each image is cheekier than the last, and the series as a whole does a convincing job of portraying everyday life at an IKEA store.
While I wouldn't want to live at an IKEA store in real life, this Christian Gideon series portrays such a scenario in a whimsical, fun way.
What's Driving This Trend
- Influencer Marketing
- IKEA can collaborate with digital influencers who can showcase innovative ways to use IKEA products in day-to-day life.
- Experiential Marketing
- IKEA can create interactive store experiences that reinforce the idea of creating a home that fits individual lifestyles.
- Brand Awareness
- IKEA can leverage this photo series to create brand awareness and engagement through their social media channels.
Who This Affects Most
- Furniture Retail
- Innovative furniture retail brands can create interactive showroom experiences to attract customers.
- Photography
- Photographers can explore new opportunities to create fun and whimsical themed photo series.
- Home Decor
- Home decor brands can leverage influencer marketing campaigns to showcase their products in everyday situations.
