Unpleasant Alcohol Photography

Chris Swainston Captures People Trying to Down Hard Liquor

Some might say drinking hard liquor straight puts hair on your chest. Well, that may be the case, but it's not going to make the trip down your throat and into your stomach very enjoyable.

Photographer Chris Swainston is working on a series of 100 photographs featuring people taking shots. He wants to capture the emotion and pain that people extrude when doing a shot of straight, hard liquor. There's no chaser here, folks, just one shot and one photo.

I feel bad for some of the people in Chris Swainston's photo series. I'm sure everyone loves a free drink, but not everyone loves straight shots. Swainston captures every cringe and contortion of the face. He has even captured a mid-vomit picture, which is a little gross but still funny to see.

Unpleasant Alcohol Consumption
There is potential for innovation in developing new chasers that make hard liquor more palatable and less unpleasant to consume.
Photography That Captures Emotions
This trend presents opportunities for other photographers to experiment with capturing the emotional reactions of people in a specific context or situation.
Minimalist Approaches to Portraiture
Swainstone's series, with its minimalistic aesthetic and focus on expression, offers innovative possibilities for exploring other minimalist approaches in portraiture.

Sectors Adopting This

Alcoholic Beverage Industry
The trend for unpleasant alcohol consumption creates opportunities for the development of innovative products that make hard liquor less harsh.
Photography Industry
This trend in photography opens up possibilities for other photographers to explore new techniques for capturing people's emotions in response to specific stimuli.
Art Industry
Swainston's minimalist approach offers inspiration for other artists and creatives in the development of their artistic styles across a range of mediums.
SCORE
6.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: South America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 85%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X