In celebration of reaching 1 million followers Cadbury decided to "like" its followers back by creating a giant chocolate thumbs up in celebration. The chocolate company used its flagship product Dairy Milk to create this charming chocolate concoction, shown in this 'Cadbury Dairy Milk: Thanks A Million - How did we do it?' video.
Cadbury has been at the forefront of interactive marketing for the past several years, this year giving away tickets to the London 2012 games to fans. Many of these types of events, such as the giant chocolate thumbs up, are aimed at recognizing and celebrating the chocolate companies loyal customers -- which is most likely one of the reasons the company has such a loyal following of chocoholics and non-chocoholics alike.
The giant chocolate thumbs up took two days to complete and the sweet-toothed sculpture used three tons of chocolate. Finally upon completion of the event one luck fan, deemed super-fan, was able to put the final square of chocolate atop the thumb.
Why This Trend Is Growing
- Interactive Marketing
- There is a disruptive innovation opportunity in creating unique and engaging experiences for customers through interactive marketing campaigns.
- Customer Appreciation
- There is a disruptive innovation opportunity in finding creative ways to acknowledge and celebrate loyal customers.
- Experiential Marketing
- There is a disruptive innovation opportunity in using immersive experiences to connect with consumers and build brand loyalty.
Industries Being Reshaped
- Chocolate Manufacturing
- There is a disruptive innovation opportunity in exploring new ways to create and present chocolate products, such as giant sculptures, to engage customers.
- Food and Beverage
- There is a disruptive innovation opportunity in leveraging unique marketing techniques, such as creating edible acknowledgments, to build brand loyalty in the food and beverage industry.
- Social Media Marketing
- There is a disruptive innovation opportunity in using social media platforms to engage with and appreciate followers, allowing for creative marketing opportunities.
