Check out ‘Playful Chloe,’ the alter ego of Chloe Sevigny, in L’Uomo Vogue. The October 2009 edition of the men’s magazine has two different covers—one featuring the blonde actress and the other with NBA superstar Kobe Bryant.
The Chaplin-esque photoshoot for Chloe Sevigny in L’Uomo Vogue shows the style icon hiding her blond locks under a short black wig. Fashion editor Rushka Bergman decks Sevigny out in manly tailored patterned suits by Z Zegna, Dior Homme, Yohji Yamamoto, and DSquared.
The editorial was shot by Francesco Carrozzini with an accompanying profile written by Frederico Sarica.
Key Themes Behind This Trend
- Dual-cover Magazines
- Opportunity for magazines to release two different covers featuring different celebrities or themes to attract a wider audience.
- Celebrity Alter Egos
- Potential for celebrities to adopt alternative personas or styles for fashion shoots or editorials, providing a refreshing and unexpected twist.
- Gender-bending Fashion
- Emerging trend of females embracing traditionally masculine attire, opening up new possibilities for designers and retailers to create and promote gender-neutral clothing lines.
Where This Applies
- Magazine Publishing
- Opportunity for magazine publishers to experiment with dual-cover editions, offering readers more choice and increased sales potential.
- Fashion Photography
- Potential for fashion photographers to collaborate with celebrities and explore the concept of alter egos, creating visually striking and imaginative editorials.
- Apparel Retail
- Emerging market for gender-bending fashion, allowing apparel retailers to expand their product offerings to cater to consumers seeking gender-neutral clothing options.
