It may sound like a type off fizzy drink, but CherryAid is in fact an awareness campaign urging everyone to save the British cherry tree.
As part of this campaign, we have just celebrated National Cherry Day. As much as Iwould love to be able to busy myself saving orchards, eating local cherries and cooking with them as advised, I live in Central London, so that is simply not going to happen.
But for a green PR campaign, the people behind CherryAid have come up with a really awesome tactic for people just like me. You can rent a local cherry tree and pick and eat all of its cherries for the season. It's a great idea!
Of course you could also just support CherryAid by eating in restaurants supporting the campaign.
Below is another article about sponsoring olive trees.
What Makes This Trend Stand Out
- Local Food Production
- CherryAid's tree rental program supports the trend of locally grown produce and encourages individuals to participate in food production.
- Green PR Campaigns
- CherryAid's cherry tree rental and olive tree sponsorship campaigns demonstrate the trend of using environmentally-conscious promotions to support causes and products.
- Food Waste Reduction
- CherryAid's tree rental program promotes the reduction of food waste by allowing individuals to use all of the cherries grown on their rented tree for the season.
Sectors Adopting This
- Agriculture
- CherryAid's tree rental program provides a potential opportunity for farmers to expand their business by offering rental options for their produce.
- Food Service
- Restaurants and cafes can participate in CherryAid's campaign by supporting locally-grown produce and promoting their involvement in the cause.
- Marketing
- Marketing agencies can assist organizations in promoting their products and services through environmentally-conscious campaigns like CherryAid's tree rental and olive tree sponsorship programs.
