The Cheap Monday Spring/Summer 2013 accessories collection is compiled of chunky framed shades for any occasion.
These bold sunglass designs are perfect for hitting the beach or when you feel like wearing your sunglasses at night. The full range of shades offers a wide variety of lens colors and frame designs. This means there is a Cheap Monday pair for any face shape. The Cheap Monday shades are distinct because each pair comes with a metallic gold skull adorned on the legs of the frames. Must-haves from the collection include a bright yellow rectangular frame with grey lenses, an over-sized square pair with thick legs and the stunning metallic leg frames with vintage-inspired plastic fronts.
The Cheap Monday Spring/Summer 2013 accessories collection is contemporary, bold and full of wonderful and colorful sunglass options.
Why This Trend Is Growing
- Chunky Sunglasses
- Opportunities to disrupt traditional and sleek sunglass designs with bold and colorful frames that can appeal to younger audiences.
- Vintage-inspired Frames
- Opportunities to leverage nostalgia for old designs and motifs in creating new sunglasses or other accessories.
- Customizable Shades
- Opportunities to offer a range of lenses and frames that can be customized by customers to cater to their unique preferences for style and function.
Industries Being Reshaped
- Fashion
- Trends in chunky and vintage-inspired sunglasses can create opportunities for fashion brands to expand their accessories line with bold and colorful products.
- Eyewear
- Disruptive innovation opportunities in creating customizable, trendy, and affordable sunglasses that can compete with more established eyewear brands.
- Retail
- Opportunities for online retailers to leverage emerging trends in sunglasses and offer a wider range of bold and colorful frames to customers.
