Eradicating Punctuation

City in England Bans Apostrophes From Street Names to Simplify GPS

If the city of Birmingham, England has its way, Mike O'Malley would just be Mike Omalley, and G'harne D'agistino would be Gharne Dgastino. Why? Because computers hate apostrophes. Birmingham has banned them entirely from street names because GPS doesn’t know how to handle places like St. Paul’s Square. Rather than change the programming language, it apparently is easier to change the English language.

However, in the case of De’Cody Fagg, changing dropping the apostrophe won’t help one bit.

Apostrophe-free Street Names
Opportunity for technology companies to develop innovative GPS systems that can accurately navigate without relying on apostrophes in street names.
Programming Language for GPS
Potential for software developers to create programming languages for GPS that can handle special characters like apostrophes in street names.
Simplifying GPS
Market opportunity for companies to create GPS systems that prioritize simplicity by eliminating the need for special characters in street names.

Sectors Adopting This

Technology
Technology companies can capitalize on the need for innovative GPS systems that can accurately navigate without relying on apostrophes in street names.
Software Development
Software developers have the opportunity to create programming languages for GPS that can handle special characters like apostrophes in street names.
Navigation Systems
Companies in the navigation systems industry can explore opportunities to simplify GPS systems by eliminating the need for special characters in street names.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 69%
Freshness 8%

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