Photographed by Karl Lagerfeld and starring his male muse, Baptiste Giabiconi, the Chanel Pre-Fall campaign for 2010 is a study in studio shots. Model Mirte Maas accompanies Giabiconi in the ads and also stars in several solo images.
Lounging in a black round chair, Maas and Giabiconi look every bit the sophisticated and chic Chanel-clad couple. So coordinated are their outfits for the Chanel Pre-Fall campaign ads, it almost borders on the nauseating. Click through the gallery to see more ads.
What Makes This Trend Stand Out
- Coordinated Couple Fashion
- Opportunity for fashion brands to create coordinated fashion collections for couples.
- Studio Photography Campaigns
- Opportunity for photographers and fashion brands to create visually appealing studio-shot campaigns.
- Male Muse in Fashion Ads
- Opportunity for fashion brands to feature male muses in their advertising campaigns.
Sectors Adopting This
- Fashion
- Fashion brands can explore the trend of coordinated couple fashion and incorporate it into their collections.
- Photography
- Photographers can capitalize on the trend of studio photography campaigns to create visually stunning ads for fashion brands.
- Advertising
- Fashion brands can take advantage of the trend of featuring male muses in their advertising campaigns to appeal to a wider audience.
