The Chanel ‘Mirror, Mirror’ video campaign has already caused a stir with the crystallized face of model Inguna Butane for Chanel’s Rouge Allure lipstick line. The beautiful mini-video features a fantastically fascinating loop of the reflection of Inguna Butane’s crystallized face being shown on repeat until eventually, the lights fade out and the sparkly lipstick is captured alongside the gems in the dark.
The lighting and make-up in the video are impeccably perfected to represent the brand's effortless glam. Chanel has captured in the commercial what makes their product a standout—it’s glamorously exquisite and high quality. As a premier fashion brand, Chanel has always been top of the pack in terms of setting the standards in the fashion industry and having a major influence in the branding and marketing that go alongside.
Why This Trend Is Growing
- Crystal Beauty
- Beauty brands can consider incorporating crystal-like elements into their makeup products and advertising campaigns to create a luxurious and mesmerizing visual appeal.
- Looped Video Campaigns
- Brands can experiment with creating looped video campaigns to showcase their products in an innovative and attention-grabbing way that keeps viewers engaged for longer.
- Effortlessly Glamorous Branding
- Brands can aim to create effortless, glamorous branding and marketing to appeal to consumers who appreciate luxury and high quality products.
Industries Being Reshaped
- Beauty
- The beauty industry can utilize crystal-inspired designs and looped video campaigns to create stunning, hypnotic visuals that showcase their products in a unique and innovative way.
- Fashion
- The fashion industry can incorporate an effortlessly glamorous branding approach to showcase their high-end products and appeal to consumers who value luxury and exclusivity.
- Advertising
- Advertising agencies can take inspiration from looped video campaigns and crystal-inspired designs to create visually stunning and engaging campaigns that captivate audiences and increase brand awareness.
