What can you do with 40,000 cherry tomatoes? You can do what Caspian Michalowski did and make a giant logo! Caspian Michalowski made the logo for a company called HarvestMark, which is a company that promotes healthy foods.
The logo mixes blood red cherry tomatoes with yellow/orange tomatoes. In the gallery, you could see all the hard work required to lay out the template of the logo and then filling it with the fruit. Be sure to take a look at the video to see the process!
What Makes This Trend Stand Out
- Edible Art
- Opportunity to disrupt the food industry with edible art concepts.
- Sustainable Advertising
- Disruptive innovation opportunity for companies to advertise using sustainable methods like food art.
- Alternative Materials
- Shift towards using alternative materials in advertising, such as fruits and vegetables, as opposed to traditional ink and paper.
Sectors Adopting This
- Food Industry
- Creating unique edible art options for restaurants and food companies can be a disruptive innovation in the food industry.
- Advertising Industry
- Alternative forms of advertising using sustainable methods, like the use of food art for logos, can revolutionize the advertising industry.
- Agriculture Industry
- Incorporating agricultural output, such as fruits and vegetables, as part of branding, can create a shift in the agriculture industry.
