Carrot stick cigarettes, celery stick french fries, and blueberry candies are all part of Daizi Zheng’s ‘Stereotype’ project. Dizi Zheng is a Chinese, London-based designer who created ‘Stereotype’ as a way to encourage people to rethink their associations with food packaging, diet and health.
The series of food packages were created from the artist’s observations on personal behavior. It is recommended by some that smokers curb their habit by holding and eating carrot stick ‘cigarettes’ as cancer stick replacements. By using recognizable packaging to give healthy food a little makeover, Zheng hopes that people will feel encouraged to make a change to their regular diets.
What Makes This Trend Stand Out
- Healthy Food Packaging
- Using recognizable packaging to give healthy food a little makeover can encourage people to make a change to their regular diets.
- Rebranding Unhealthy Habits
- Reimagining unhealthy habits like smoking through the packaging of healthier alternatives can help shift people's associations and behaviors.
- Behavioral Impact Design
- Creating thought-provoking food packaging designs that challenge people's perceptions and behaviors towards diet and health can lead to positive changes.
Sectors Adopting This
- Food Packaging
- The food packaging industry can explore innovative ways to rebrand healthy products and create designs that encourage healthier eating habits.
- Health and Wellness
- The health and wellness industry can leverage behavioral impact design to promote healthier choices and reshape people's associations with unhealthy habits.
- Consumer Behaviour Research
- The consumer behaviour research industry can study the effects of rebranding unhealthy habits and the impact of thought-provoking packaging on consumer choices.
