The Camper Lyon Store was designed by Dutch designers Studio Makkink & Bey who were commissioned to create this memorable French interior for the comfy shoe retailer.
Taking inspiration from the basic movement of walking, Studio Makkink & Bay explored the way individuals move through space, and have created an all-white interior with some intriguing points of emphasis.
Giving visitors the illusion of space, the interior highlights architecturally drafted graphics that resemble stairwells executed in a 2D way. The shop’s physical stairs and stools are juxtaposed against a series of flat images and are outlined with red edges, giving this design a branded aesthetic staying true to Camper’s colors. The Camper Lyon store features a bold design equipped with varying furniture sizes that give the retail space depth and visual interest.
Key Themes Behind This Trend
- Architectural Drawing Graphics
- The use of architectural drawing graphics in retail spaces to give the illusion of space and depth could lead to a trend of immersive and visually interesting interiors.
- Flat Image Design
- Using flat images in juxtaposition with physical furniture and objects in retail spaces could lead to a trend of visually striking and creative design.
- Branded Aesthetics
- Incorporating branded aesthetics like Camper’s red edges and colors into retail space designs could lead to a trend of creating cohesive and memorable brand experiences for customers.
Where This Applies
- Retail
- Retail businesses could benefit from implementing visually interesting and immersive designs to attract and retain customers.
- Architecture and Interior Design
- Architects and interior designers could explore the use of architectural drawing graphics and flat images in their designs to create unique and visually striking retail spaces.
- Branding and Marketing
- Branding and marketing professionals could use branded aesthetics in their designs to create cohesive and memorable brand experiences for customers in retail spaces.
