The Calvin Klein Swimwear 2011 campaign showcases Marloes Horst sprawling on a sandy beach in a new collection of sultry bathing suits.
In clean-cut bikinis of black or white and cutout onesies, Marloes Horst gleams in a shiny, bronze tan as she lies back and relaxes on the sandy shore. Under the sun, this bombshell model glistens and gleams through simple looks from the Calvin Klein Swimwear 2011 ads.
Implications - One of the simplest ways for a business to market its products is by showcasing them in a particular situation or scenario that generates positive feelings. Consumers will likely invest in a product that is depicted as providing them with enjoyable experiences.
Why This Trend Is Growing
- Beach Glamour
- Opportunity for swimwear companies to incorporate a glamorous lifestyle experience in their marketing campaigns.
- Natural Beauty
- Opportunity for beauty and skincare industries to create products that promote and enhance a natural, sun-kissed look.
- Minimalist Design
- Opportunity for designers and fashion brands to incorporate clean-cut, minimalistic design in their swimwear collections.
Industries Being Reshaped
- Swimwear
- Opportunity for swimwear brands to create marketing campaigns that depict a desired lifestyle for their target market.
- Beauty and Skincare
- Opportunity for beauty and skincare brands to create products that enhance a natural, sun-kissed appearance.
- Fashion
- Opportunity for fashion brands to incorporate minimalist and clean-cut designs in their collections.
