In a world a freelancers (yup the recession sure did increase their number:), business cards have become a great tool for self promotion. As one of the first impressions on possible future clients, your business card must be as creative as possible since it's a preview of what you can do!
I selected 10 very cool business cards (in the gallery) but check out the related articles for many more.
Implications - Just like industries themselves, consumers are constantly looking for ways to distinguish themselves from their peers. Business cards are a great way to make an impact, but they can easily work against a consumer if it fails to impress. Similarly, corporations need to be wary of their first impressions on consumers because it may determine the future relationship between the customer and company.
What's Driving This Trend
- Creative Business Cards
- As consumers look for ways to distinguish themselves, there is a trend in creating unique and eye-catching business cards, presenting opportunities for disruptive innovation in the graphic design and printing industries.
- Personal Branding
- The use of business cards as a tool for self-promotion highlights the trend towards personal branding, presenting opportunities for disruptive innovation in the marketing and advertising industries.
- Digital Business Cards
- The increasing prevalence of mobile devices and virtual networking has resulted in a trend towards digital business cards, presenting opportunities for disruptive innovation in mobile app development and digital marketing.
Who This Affects Most
- Graphic Design
- The trend towards creative and unique business cards presents opportunities for disruptive innovation in graphic design and printing, such as the development of new materials and printing techniques.
- Marketing and Advertising
- The trend towards using business cards as a tool for personal branding presents opportunities for disruptive innovation in marketing and advertising, such as developing new strategies and platforms for self-promotion.
- Mobile App Development
- The trend towards digital business cards presents opportunities for disruptive innovation in mobile app development, such as creating new platforms and technologies for virtual networking and sharing of contact information.
