The Summer/Spring Burberry Brights collection has released images of its eyewear line, and the images are the perfect juxtaposition for Burberry.
Models Cara Delevingne and Jacob Young portray lovers in this shoot, with matching, neutral Burberry trenches and effortlessly casual hair. The beach is the perfect setting as the blandness of the sand and the lightness of the sky draws attention to the Burberry Brights sunglasses. The eyewear itself is basic in design, but the bright hues make up for the plain style.
The sophisticated collection ranges in color from bright oranges, key limes and aqua blues to royal purples. Pieces from the Burberry Brights eyewear line are must-haves for any fashionista or fashionisto who is looking to brighten up their wardrobe. The campaign was shot by fashion photographer Mario Testino.
Key Themes Behind This Trend
- Bright Sunglasses
- The popularity of bright, eye-catching sunglasses presents an opportunity for eyewear designers to create bold and unique styles.
- Beach-inspired Advertising
- Using the beach and other coastal settings as advertising backdrops presents an opportunity for marketers to create visually striking and memorable campaigns.
- Celebrity Couple Campaigns
- Partnering with celebrity couples can create a powerful marketing opportunity for fashion brands, especially when showcasing romantic or playful themes.
Where This Applies
- Fashion
- With the popularity of bright sunglasses, fashion brands have an opportunity to create unique and bold eyewear designs to appeal to consumers.
- Marketing and Advertising
- By utilizing beach-inspired settings as advertising backdrops, marketers can create visually striking and memorable campaigns that resonate with consumers.
- Photography
- Partnering with celebrities for playful and romantic campaigns can create new opportunities for photographers to capture dynamic and unique images.
