In hopes of raising awareness on drinking and driving, the Loducca Agency created a Built-In Breathalyzer Ad that was inserted into the December issue of Quatro Rodas magazine.
The ad reads: “If you drink, blow.†The booze-detecting fold-out comes with a spout and breath test too, making it definitely handier than most magazine cut-out cards. Inserted in Four Wheels magazine, this Built-In Breathalyzer Ad definitely targets the right demographic.
Implications - This built-in breahlyzer ad is yet another addition to the various strategies that businesses, governments and anti-impaired driving causes have used to stop the dangerous habit. While its practical and accessible use as a breathalyzer will certainly be effective, what's more is the awareness an ad campaign brings to the cause, as it is creative, captivating and interesting to audiences who may have otherwise overlooked it.
Why This Trend Is Growing
- Drunk-driving Prevention Ads
- Creative approaches to drunk driving prevention such as the Loducca Agency's built-in breathalyzer ad are raising awareness to the cause.
- Alcohol Testing Technology
- Innovative breathalyzer ads and similar alcohol testing technology are becoming more accessible for personal use with potential market opportunities in the healthcare industry.
- Integrated Marketing Strategies
- More businesses are adopting integrated marketing strategies that bring awareness to a cause while also promoting their brand, as seen in the Loducca Agency's built-in breathalyzer ad.
Industries Being Reshaped
- Advertising and Marketing
- The advertising industry has potential disruptive innovation opportunities in creating more interactive and engaging ads like the Loducca Agency's built-in breathalyzer ad.
- Alcohol and Beverage Industry
- There are opportunities for the alcohol and beverage industry to collaborate with companies that create alcohol testing technology to promote responsible drinking and prevent drunk-driving.
- Healthcare Industry
- Alcohol testing technology such as breathalyzers have potential disruptive innovation opportunities in the healthcare industry for monitoring and treating alcohol addiction.
