Beautiful magazine ads aren't hard to come by, but it's rare for the company to completely spill the creative beans on how the ad was created.
Brooks' Unquestionable British Tradition ad is a stunning storytelling spread. The image portrays a couple, beside their Brooks-seated bikes, cradling a fox in a forest. In the background, savage hound dogs are running on the trail of the fox's scent. The image tells viewers that Brooks bike seats can have heroic qualities, since this couple will rescue the fox on their bikes.
The making-of video is amazing to watch and shows how thorough of a process photography is. All of the animals and models had to cooperate to produce Brooks' Unquestionable British Tradition ad, which ended up looking very fairytalesque and whimsical.
What Makes This Trend Stand Out
- Whimsical Forest-themed Advertising
- Opportunity for companies to create imaginative campaigns that tell a story and captivate the audience
- Nature-centric Product Design
- Companies can use the theme of wildlife and natural imagery to create a unique product design that appeals to consumers interested in sustainability and environmental issues.
- Collaborative Creative Content Production
- Brands can create behind-the-scenes footage and interactive content to give customers an inside look into the creative process and build brand loyalty.
Sectors Adopting This
- Outdoor Sporting Goods
- Brands can capitalize on the connection between nature, adventure and their products to create campaigns that resonate with their audience.
- Fashion
- Companies can use natural imagery and forest-themed photo shoots to create a unique and memorable brand image.
- Furniture and Home Decor
- Brands can create whimsical and sustainable designs that are inspired by natural elements like forests and wildlife, appealing to customers who prioritize eco-friendliness.
