Photographer Brittany Chretien captures a contemplative model in 'Dear, Ophelia.' I can't help but wonder if the shoot's title is a play on the infamous suicidal character in Shakespeare's 'Hamlet.' The first image of the model laying on a bench in the forest setting reminds me of John Millais' painting of Ophelia from 1850.
We've seen a number of photo shoots that play on Shakespearean themes. I've included some of my favorites here.
Implications - Consumers gravitate towards fantasy imagery because it provides consumers with escapist experiences. These experiences alleviate consumer stress that's accumulated through various factors related to living urban lifestyles. Corporations can similarly appeal to consumers by utilizing surrealistic imagery in advertising and other media campaigns.
What Makes This Trend Stand Out
- Fantasy Imagery
- Corporations can utilize surrealistic imagery in advertising and media campaigns to appeal to consumers seeking escapist experiences.
- Shakespearean Themes
- There is a market for photo shoots and creative works that draw inspiration from Shakespeare's plays, creating opportunities for artistic collaborations and brand partnerships.
- Contemplative Photography
- There is a demand for contemplative and thought-provoking photography that captures the audience's attention and sparks discussion, presenting opportunities for photographers and artists to create powerful visual narratives.
Sectors Adopting This
- Advertising
- The advertising industry can leverage fantasy imagery and surrealistic elements to create captivating campaigns that resonate with consumers seeking escapism.
- Fashion
- Fashion brands can collaborate with photographers and models to create photo shoots that incorporate Shakespearean themes, capturing the attention of fashion enthusiasts and literature lovers alike.
- Fine Arts
- Photographers and artists in the fine arts industry can explore the genre of contemplative photography, creating visually compelling works that evoke emotions and initiate conversations.
