The promo posters for The Curious Case of Benjamin Button, a love story starring Brad Pitt and Cate Blanchett, have finally been released, and the images are quite strange.
Adapted from a 1922 story from F. Scott Fitzgerald, the David Fincher directed film is about a man who is born in in his 80’s and starts growing younger instead of going though the normal aging process.
“Button is imagery wizard David Fincher’s big-canvas play for mass acceptance, and he’s fashioned an effects-laden but character-driven epic that recalls the sweetly doomed, emotional glamour of Hollywood’s golden era,” Variety said, according to JustJared.
The film, which is set in New Orleans and progresses into the 21st century, will make its theatrical debut in the USA on December 25th.
On the promo poster, the caption above Brad Pitt’s head says, “Life can only be understood backward.” Blanchetts’s says, “It must be lived forward”.
Furthermore, notice the strangely asymmetrical nature of the first poster in the gallery and the intense glares of both characters.
What is the meaning behind that first image?
What's Driving This Trend
- Unaging Movies
- The trend of movies exploring the concept of unaging characters like 'The Curious Case of Benjamin Button' presents opportunities for innovative storytelling and visual effects.
- Character-driven Epics
- The rise of character-driven epics, as seen in the film 'The Curious Case of Benjamin Button,' provides a chance for filmmakers to create emotionally compelling narratives.
- Golden Era Glamour
- The resurgence of films that evoke the emotional glamour of Hollywood's golden era, exemplified by 'The Curious Case of Benjamin Button,' opens doors for nostalgic storytelling and artistic creativity.
Who This Affects Most
- Film Industry
- The film industry can leverage the trend of unaging movies to captivate audiences with unique and thought-provoking stories.
- Visual Effects Industry
- The visual effects industry has an opportunity to push boundaries and create cutting-edge effects in character-driven epics like 'The Curious Case of Benjamin Button'.
- Entertainment Industry
- The entertainment industry can tap into the appeal of golden era glamour and create nostalgic experiences for audiences through films like 'The Curious Case of Benjamin Button'.
