Unfastening Undergarment Calendars

Practice the Art of Unclasping with the Cheeky Bra Calendar

German creative agency Service Plan has come up with a quirky and clever bra calendar to gift to men's magazine FHM.

Whether we like to admit it or not, I'm sure us ladies have been in a situation before where men have had such a difficult time unfastening a bra that it is you who ends up unclasping it for them. This cheeky calendar is inspired by those kind of guys who need a little extra help on how to unhook a bra by repetitively practicing each day. The calendar features three stretched out bra closures, which needs to be undone and redone to change the day and month. The repetitive practice required of the bra calendar is sure to make even the clumsiest of men professionals in a few months time.

Bra Closure Innovations
The creation of innovative bra closures that are easier to fasten and unfasten, reducing the need for assistance.
Interactive Daily Practice
The integration of interactive elements in daily calendars or planners that provide hands-on practice for specific skills or tasks.
Quirky and Clever Calendars
The development of unique and creative calendars that serve as novelty gifts or promotional items while still being functional.

Where This Applies

Fashion and Apparel
There is an opportunity for fashion brands to create bras with innovative closure designs that improve ease of use and customer satisfaction.
Stationery and Office Supplies
Companies in the stationery industry could explore the creation of interactive daily calendars or planners that provide engaging and practical exercises for users.
Gift and Promotional Products
This trend opens up opportunities for companies in the gift and promotional products industry to design unique and clever calendars that serve as memorable and attention-grabbing gifts.
SCORE
1.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 14%
Activity 13%
Freshness 8%

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