The Boysen Paint Ads have already created a beautiful flowers campaign and they're back again with a stunning look at how splattered paint can create animal shapes.
Using vibrant paint colors and digital photography, the animals created out of the splatters are a swimming jellyfish, a mantis and a snail. Against a black background, the paint images pop out like they are alive. The Boysen Paint ads are truly a unique set.
Implications - In today's society, the relationship between humans and the environment is one that is constantly weakening. Businesses that devote their efforts to strengthening or rebuilding this connection will benefit in large ways. Consumers will likely invest in those products that offer them access to nature in an urban setting.
What's Driving This Trend
- Nature-inspired Advertising
- Opportunity for businesses to use nature-inspired imagery to create visually stunning advertising campaigns.
- Environmental Consciousness
- Growing demand for products and services that promote the connection between humans and the environment.
- Urban Nature Integration
- Opportunity for businesses to provide urban dwellers with access to nature through innovative products or experiences.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Incorporate nature-inspired imagery in advertising campaigns to create captivating visuals.
- Eco-friendly Products
- Disruptive innovation opportunity: Develop products that promote environmental consciousness and strengthen the connection between humans and nature.
- Urban Planning and Design
- Disruptive innovation opportunity: Integrate elements of nature into urban environments to provide residents with access to natural spaces.
