Eco Adhesive Tannenbaums

The Borka Duct Tape Christmas Tree Offers Cheap and Cheerful Xmas Decor

The annual tradition of cutting down perfectly healthy pines and firs is becoming ever environmentally concerning as an enormous demand for their disposable use grows every year. Because of this, the Borka Duct Tape Christmas Tree suggests a new type of Tannenbaum with a much smaller ecological footprint.

Dragana Iles and Kristina Ivancic of Kartel produced this imaginative product for Christmas Tree Superstore, suggesting the conception of faux holiday decorum that does not pretend to be a genuine plant in the way that common fake Christmas trees do.

The Borka Duct Tape Christmas Tree comes in the form of a roll of adhesive ribbon, complete with a few instructions for its use in producing the outline of a pine or in wrapping presents. A scratchy green pattern runs along the course of the white-tinted tape, allowing you to cut off boughs and branches to assemble your own garlands and arboreal ornaments on the wall.

Eco-friendly Decor
The Borka Duct Tape Christmas Tree showcases the rising trend toward eco-friendly decor by offering a cheap and cheerful alternative to traditional Christmas trees.
DIY Home Decor
The scratchy green pattern of the Borka Duct Tape Christmas Tree encourages consumers to make their own garlands and arboreal ornaments for holiday decorating, reflecting the trend towards personalized DIY home decor.
Innovative Materials
The development of new materials and adhesive types, like those used in the Borka Duct Tape Christmas Tree, presents innovative opportunities for companies to develop sustainable and unique products that can disrupt traditional markets.

Where This Applies

Home and Garden
The home and garden industry can benefit from offering more eco-friendly and DIY alternative products for holiday decorating, such as the Borka Duct Tape Christmas Tree.
Art and Craft
The art and craft industry can capitalize on the trend towards personalized and DIY home decor by offering new tools and supplies, like scratchy adhesive tape, to inspire creativity in consumers.
Adhesive Manufacturing
Adhesive manufacturing companies can innovate by developing new types of eco-friendly and sustainable adhesives, like those used in the Borka Duct Tape Christmas Tree, to disrupt traditional markets and cater to growing consumer demands for environmentally-friendly products.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 24%
Freshness 8%

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