The new Blink 182 HTC Status commercial only serves to further strengthen the connection between one of the biggest bands of the early 2000s and the largest provider of fixed telephony in the United States.
The Blink 182 HTC Status ad features the band's three members -- Tom Delonge, Mark Hoppus, and Travis Barker -- engaged in standard garden work (...because really, what else would they be doing?) when they begin to illuminate a blue light. Travis Barker is the first to speak up and wonder aloud why they've turned the depressive hue. At that point, a passerby explains the HTC Status is the first and only phone to feature a Facebook Share button on the phone that glows blue whenever you engage with the social media service.
The ad is comic, goofy, and memorable. Take a look.
Key Themes Behind This Trend
- Social Media Integration in Mobile Devices
- Incorporating social media buttons into mobile device design to enable seamless sharing across social media platforms.
- Celebrity Endorsements for Technology Products
- Increasing use of celebrities to endorse products and reach a wider customer base.
- Humorous Advertisements for Technology Products
- Trending use of humor in technology product advertising to captivate audiences and increase brand recall.
Where This Applies
- Mobile Devices
- Opportunities for mobile device manufacturers to incorporate social media integration into their products and increase social media marketing.
- Entertainment
- The use of celebrity endorsements to market technology products in the entertainment industry.
- Advertising
- Creating humorous advertisements to market technology products as an innovative approach to traditional advertising.
