If you still have a hard time understanding how mainstream video games have become, then I invite you to take a look at the Call of Duty Black Ops Jeep. Chrysler has partnered with Activision to release a special-edition 2011 Jeep Wrangler to coincide with the release of Black Ops on November 9th.
The Call of Duty Black Ops Jeep is a monumental moment for the video game industry. Never before have video games been marketed with tie-ins like this, and I believe that the CoD Jeep is only the beginning. Check out the specs for the Jeep below.
Key Themes Behind This Trend
- Video Game Tie-ins
- The success of the Call of Duty Black Ops Jeep shows a potential for more video game tie-ins in the automobile industry.
- Virtual to Reality Vehicles
- The release of the Call of Duty Black Ops Jeep highlights the opportunity for transforming virtual video game vehicles into tangible, real-life automobiles.
- Gaming Merchandise
- The success of the Call of Duty Black Ops Jeep demonstrates a potential for more gaming themed merchandise outside of typical apparel and accessories.
Where This Applies
- Automobile
- The success of the Call of Duty Black Ops Jeep highlights a potential new market for video game tie-ins and themed automobiles in the automobile industry.
- Gaming
- The release of the Call of Duty Black Ops Jeep demonstrates a potential for more video game merchandise and tie-ins to expand beyond the gaming industry.
- Marketing
- The success of the Call of Duty Black Ops Jeep shows an opportunity for companies to think creatively and expand their marketing efforts beyond traditional methods.
