Bixby & Co chocolate bars are inspired by the devil-may-care irreverence of the 1920s while also heeding to the health-conscious movement of the present.
The bars come in non-GMO certified, vegan and gluten-free options that are all made from organic ingredients. Fair trade dark chocolate, organic strawberries and blueberries and natural almonds are a few of the ingredients that make their way into the snacks that boast a delightful flavor while only packing half as much sugar as the traditional candy bar into the mix.
Each chocolatey bar is wrapped in paper printed with soy ink and feature names like 'Whippersnapper' and 'Knockout.' The packaging is inspired by the creator's great-grandparents and famous inventors and athletes who were prominent in the 20s era.
Key Themes Behind This Trend
- Twenties-inspired Organic Treats
- Opportunity for innovation in the organic snack industry with a nostalgic marketing approach.
- Health-conscious Candy Bars
- Disruptive innovation potential in the candy or snack industry with health-focused ingredients and lower sugar options.
- Eco-friendly Packaging Design
- Innovation opportunity in the packaging industry with sustainable, soy ink printed designs that hark back to historical eras.
Where This Applies
- Organic Snacks
- Innovation potential for organic snack companies seeking a unique marketing approach.
- Candy and Snacks
- Disruptive potential for businesses focusing on health-conscious and lower sugar options in the candy and snack industry.
- Packaging Design
- Innovation opportunity for companies looking to invest in eco-friendly and sustainable packaging designs.
