The folks at Bob’s--a Brazilian burger chain--have cooked something up called the Big Bob burger and it’s fit for Jesus Christ himself. The wall-sized ad shows the ‘Big Bob’ burger in the outstretched hand of Rio de Janeiro’s iconic ‘Christ the Redeemer’ mountaintop statue. The ad is accompanied by a slogan that roughly translates into “Brazilian as you like.”
In a country where about 91% of the population identify themselves as Christians, these burger-peddling, cartoon images of Jesus could be successful or monumentally catastrophic. Hopefully there will be a lot of Big Bob burger-eating and not a lot of rioting in Rio.
What's Driving This Trend
- Religious-inspired Marketing
- Opportunity to capitalize on religious imagery and symbols in marketing campaigns to target specific religious populations.
- Cultural Sensitivity in Advertising
- Growing need for businesses to be culturally sensitive and avoid controversial advertising that may offend certain religious or cultural groups.
- Localization in Fast-food Chains
- Increasing demand for fast-food chains to tailor their menus and marketing strategies to specific cultural or religious preferences in different regions.
Who This Affects Most
- Fast-food Chains
- Opportunity for fast-food chains to utilize religious symbolism in their marketing campaigns and menus to attract specific religious populations.
- Advertising and Marketing
- Increasing need for advertising and marketing professionals to understand and navigate cultural sensitivity in order to create successful and non-controversial campaigns.
- Global Food and Beverage Industry
- Growing demand for localized products and menus in the global food and beverage industry to cater to diverse cultural and religious preferences.
