The first collection for the Best & Less Angels lingerie line has just been announced and it will available in stores this month, but for now, you can check out the styles in this cute and girly look book.
The first lingerie collection from the Australian fashion and footwear retailer Best & Less, the Angels line provides glamorous, superior quality lingerie at affordable prices. The collection is fun, fresh and girly, comprising feminine styles including bikini briefs, g-strings, balconette bras, full bras and more. Like any lingerie line, the Best & Less Angels collection features flirty prints and fabrics such as cheetah print and lace, and it also offers a 'Curvy Angels' line that provides plus sizes up size 22. With prices that won't break the bank -- the most expensive item is about $22 -- the Angels line is sure to be a hit among Best & Less shoppers.
Key Themes Behind This Trend
- Affordable Glamour
- Opportunities for other retailers to create affordable, high quality lingerie collections with fun and feminine designs.
- Inclusive Sizing
- Disruptive innovation opportunity to provide more size-inclusive lingerie lines at affordable prices, similar to Best & Less' 'Curvy Angels' collection.
- Girly Prints and Fabrics
- Other industries such as activewear and swimwear can capitalize on the trend of using fun, flirty fabrics and prints in functional clothing.
Where This Applies
- Lingerie
- Opportunities for other lingerie brands to create affordable, high quality lingerie collections with fun and feminine designs.
- Plus Size Fashion
- Disruptive innovation opportunity to provide more size-inclusive lingerie lines at affordable prices, similar to Best & Less' 'Curvy Angels' collection.
- Activewear and Swimwear
- Utilizing fun, flirty prints and fabrics in functional clothing can be a disruptive innovation opportunity for other clothing industries.
