The images above are a sample of Bess' Spring 2010 lookbook, which is rife with modern takes on Native American style. From tasseled ponchos to fringed shawls and textured leather jackets, the emphasis is on simplicity.
Paul Maffi photographed the Bess Spring 2010 lookbook, which was styled by Jason Farrer and features models Allen Roth and Nicolas Arakawa. Check out a preview of the collection above.
Implications - Due to the recent recession, consumers are limited in traveling abroad; however, they still seek foreign fashions that are culturally specific to express their individuality and love for travel. Companies eager to supply this fashion-conscious demographic can incorporate cultural elements into their product designs.
What Makes This Trend Stand Out
- Indigenous Fashion
- Fashion companies can incorporate cultural elements into their product designs to capitalize on consumers' interest in indigenous style.
- Modern Native American Style
- Companies can create modern interpretations of Native American style to attract fashion-conscious consumers.
- Cultural Expression
- Consumers seek culturally specific fashions to express their individuality and love for travel, presenting a business opportunity for companies in the fashion industry.
Sectors Adopting This
- Fashion
- Fashion companies can incorporate cultural elements into their product designs to meet consumer demand for culturally specific fashions.
- Travel
- Companies in the travel industry can capitalize on consumers' interest in indigenous fashion by offering tours and experiences that expose them to different cultures and styles.
- Art and Design
- Art and design companies can take inspiration from Indigenous fashion to create new products that appeal to consumers interested in culturally specific style.
