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Summer Road Trip Campaigns
The Bershka Spring/Summer 2012 Lookbook is Carefree

By: Natalia Puchala (Rookie) Feb 5, 12

The Bershka Spring/Summer 2012 collection is filled with 90s-inspired designs that exude the feel of endless summer, freedom and adventure.

This season the fashion house has opted for bold combos, featuring laid-back denims, tees, crop tops, skirts, floral flowing dresses and accessories. Neon detailing on the clothing and accessories add a hint of rebellion to this season’s collection. 

The campaign, brilliantly photographed by Tom Craig, captures the youthful and free-spirited essence of the brand. Shot in Los Angeles with a dusty, desert, roadside backdrop, the campaign is sure to leave you longing for those carefree days of summer.

The Bershka Spring/Summer 2012 campaign features Alexandre Cunha, Zippora Seven and two other models.

Reference: Bershka and the Electric

Source: fashionizers
Readmore: bershka

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