While the fashion featured in the Beliv Lapin D’Ete catalog are classic enough, the catalog itself sets an entirely different tone. As though the model was caught between the real world and Toontown, which was made famous in the movie 'Who Framed Roger Rabbit,' her outfit is half sketched. Set against a brown backdrop that matches the color of the drawn-in portion of the fashion, the Beliv Lapin D’Ete lookbook appears even more artistic.
The collaborative result of recent fashion graduates Emilia Tudoran and Iulia Ghenea, the Beliv Lapin D’Ete collection was created in Bucharest, Romania. The designers describe the line as "a retro collection for the summer with clean cuts, a classic design and a bipolar personality."
What's Driving This Trend
- Half-drawn Fashion Catalogs
- Opportunity for fashion brands to experiment with playful and artistic half-hand-drawn lookbooks.
- Toontown-inspired Fashion
- Fashion industry could explore cartoon/animation inspired designs for apparel and accessories.
- Retro Summer Collections
- Summer fashion collections inspired by classic designs could garner attention with a modern twist.
Who This Affects Most
- Fashion
- Fashion brands can experiment with half-drawn and playful lookbooks to create a unique and memorable visual identity.
- Retail
- Retail stores can incorporate Toontown-inspired elements on their clothing line selection and store design.
- Design and Illustration
- Design and illustration agencies can partner with fashion brands to provide hand-drawn illustrations and animations for their lookbooks and marketing materials.
