Ok. I’m pretty open minded when it comes to food and I have had some beer ice cream that I really liked, but Beer Drops candy leaves me a bit skeptical. Michael John Grist bolsters my wariness when he reports in his blog of the results of his taste test: “Fail. Get a hip-flask instead.”
In my mind, this kind of reminds me of the time I tried one of the early non-alcoholic beers at our state fair a number of years back. It was very flat with very little hop (or any other) flavor. At least that quenched my thirst at the time. These candies would probably have the opposite effect. But hey, if I see them, I’ll probably pick up a tin and give them a try!
What's Driving This Trend
- Craft Beer Trend
- Craft beer enthusiasts are increasingly interested in exploring unique and innovative beer-related products beyond traditional brewing.
- Food and Beverage Pairing Trend
- There is a growing trend of consumers seeking new and unconventional flavor combinations, creating opportunities for pairing candy with beer or other beverages.
- Novelty Candy Trend
- Consumers are seeking out unique and unexpected candy flavors and experiences, driving demand for innovative confectionery products.
Who This Affects Most
- Craft Beer Industry
- Craft breweries can explore partnerships with candy manufacturers to develop beer-flavored candies that complement their beer offerings and enhance the overall beer-drinking experience.
- Confectionery Industry
- Confectionery companies can cater to the evolving taste preferences of consumers by creating beer-inspired candies, tapping into the novelty candy trend and targeting beer enthusiasts.
- Food and Beverage Industry
- Restaurants, bars, and specialty food stores can capitalize on the food and beverage pairing trend by offering beer and candy pairing experiences, creating unique and memorable taste combinations for their customers.
