Kids often take big risks that require big bandages almost immediately afterwards; the Band-Aid Extra Large campaign encourages the use of a particular brand of big bandages. Johnson & Johnson has introduced a line of Band-Aids equipped to patch up large scrapes and bruises.
The Band-Aid Extra Large campaign was conceived and executed by JWT, an ad agency based in Sao Paulo, Brazil. It depicts a young boy and girl who happen to be surveying the world from a very high perch. The first from the top of a skateboard ramp and the second from a swing. Although their perspectives have been greatly exaggerated, the possibility of large wounds have not been.
Régis Fernandez photographed the Band-Aid Extra Large campaign while Christian Faria, Ricardo Kawano and Vinicius Montana art directed it.
Key Themes Behind This Trend
- Exaggerated Drop Ads
- Opportunity for creating innovative and attention-grabbing advertisements by exaggerating risks and highlighting the need for specific products or services.
- Big Bandages
- Potential for disruptive innovation in the healthcare industry by developing larger and more effective bandages for treating large scrapes and bruises.
- Kids' Risky Behaviors
- Opportunity to create safety products or educational campaigns that help mitigate risks associated with children's adventurous activities.
Where This Applies
- Advertising
- Disruptive innovation opportunity for ad agencies to create exaggerated and attention-grabbing advertisements that promote specific products or brands.
- Healthcare
- Innovative potential in the healthcare industry for developing specialized bandages that effectively treat large wounds and accelerate healing.
- Child Safety
- Opportunity for creating innovative safety products or educational campaigns that address the risks associated with children's adventurous behaviors.
