Maison Martin Margiela's acetate aviators make an interesting statement. In the growing world of strange and stranger sunglasses, Margiela has fused together the classic aviator with a thick acetate side frame that cuts off before reaching the middle wire.
These shades are available in two colous, black and tortoise, for Maison Martin Margiela's Fall/Winter 2010-11 collection -- in very selective stores and quantity, I'm sure.
Implications - Sunglasses are popular fixtures on many people during the summer months as well as all year long, and therefore they are a necessary purchase for many. By recognizing products that will continue to remain vital in the eyes of consumers, businesses can recognize avenues to invest money.
Key Themes Behind This Trend
- Strange Sunglasses
- Designers are creating unique and unconventional sunglasses, like Maison Martin Margiela's acetate aviators, to make a fashion statement.
- Limited Edition Collections
- Luxury fashion brands are releasing exclusive collections, such as Maison Martin Margiela's Fall/Winter 2010-11 collection, to create scarcity and appeal to select consumers.
- Year-round Sunglasses
- Sunglasses continue to be a popular accessory throughout the year, providing an opportunity for businesses to invest in designs that have enduring consumer demand.
Where This Applies
- Fashion Industry
- Fashion brands can innovate and disrupt the sunglasses market by creating unique and unconventional designs that make a fashion statement.
- Luxury Goods Industry
- Luxury fashion brands can leverage limited edition collections to create exclusivity and scarcity, driving demand among select consumers.
- Eyewear Industry
- The eyewear industry can focus on year-round sunglasses as a profitable segment, recognizing the enduring consumer demand for stylish eyewear.
