Audi has been moving ahead of competitors with its hi-tech interactive marketing initiatives, such as its Audi City digital showroom in London, and now it has launched the Audi Spheres project in Copenhagen.
The Audi Spheres project is an experiential installation that allows users to experience the Audi brand in an unprecedented interactive way. The project comprises three giant spheres, each representing a future element of the Audi brand: electric vehicles, lightweight design and environmental impact. The spheres were filled with cutting-edge technology, including interactive displays, augmented reality video pads, video walls and concept cars, along with a smaller interior sphere, which featured an interactive spherical screen -- called the PufferSphere -- designed by Pufferfish.
Created by SCHMIDHUBER and KMS Blackspace, the Audi Spheres project also features work by Kollision, Creative Technology and A&A Expo Int. B.V.
Key Themes Behind This Trend
- Experiential Auto Installations
- The trend of creating interactive installations in the auto industry presents opportunities for brands to engage customers in unique and immersive experiences.
- Hi-tech Interactive Marketing
- The trend of using technology to create interactive marketing initiatives offers businesses the chance to showcase their brand in a memorable and engaging way.
- Future-driven Brand Experiences
- The trend of creating brand experiences that focus on future elements like electric vehicles and lightweight design allows companies to showcase their innovation and sustainability efforts.
Where This Applies
- Automotive
- The automotive industry can utilize experiential auto installations to transform the traditional car buying experience and attract tech-savvy consumers.
- Marketing
- The marketing industry can leverage hi-tech interactive installations to create unique and engaging campaigns that leave a lasting impression on consumers.
- Technology
- The technology industry can provide the necessary tools and solutions to build interactive installations that offer innovative and immersive experiences for brands and consumers alike.
