| Emailthis TrendEmail | Full Article (TrendHunter.com/id/188012)

Tablet-Controlled Test Drives
Audi Built a Miniture Race Track to Promote the New Audi Quattro


By: Tia Clarke (Star) Mar 12, 13
{SummaryTitle}

When Audi wanted to demonstrate the control of the Audi Quattro, it decided to create a miniature race track with shrunken Audis for people to race. The cars could be controlled by iPads held by members of the public who were up for the challenge.

Given that the advertising team were challenged to “demonstrate the brands famous road-hugging capabilities in an innovative way” according to the site, this technique suited the brief perfectly. This is an engaging example of promoting the Audi driver experience to potential customers and people who might not usually interact with the brand.

By creating a fun atmosphere and a buzz around its new product,the Audi Quattro, the brand has scored a hot marketing campaign. Have a look at the video to see how well these Audi fans handled the challenge.



Source: adverblog
Readmore: facebook



Related Trends:


Life-Size Toy Cars
TrendHunter.com/id/163615



Micro Mini Supercars
TrendHunter.com/id/40191



Tiny Transportation Jewelry
TrendHunter.com/id/121122



Emergency Emailing Eco Cars
TrendHunter.com/id/187569



Rodent Exercise Cruisers
TrendHunter.com/id/128476



Race Track Interior Cars
TrendHunter.com/id/174986



Window-less Concept Cars
TrendHunter.com/id/187927



Paintball Car Commercials
TrendHunter.com/id/187926



Sultry Speed Car Commercials
TrendHunter.com/id/187925




Copyright © TREND HUNTER Inc.. All Rights Reserved.